Zero Poverty – P4 Initiative

Why in news?

• Andhra Pradesh Chief Minister N. Chandrababu Naidu launched the ‘Zero Poverty – P4’ initiative under the ‘Golden Andhra Vision 2047’ on the occasion of Telugu New Year Ugadi. 
• The aim of Golden Andhra Vision 2047 is to create a prosperous, healthy and happy Andhra Pradesh. Zero poverty is one of the ten principles of this vision.

About Zero Poverty- P4 Initiative

• What is it: It is a voluntary initiative for poverty alleviation in the state of Andhra Pradesh, aimed at reducing socio-economic divide by encouraging the richest 10% of the state’s population to help the poorest 20% of households.
• Objective: To make the state of Andhra Pradesh poverty free by the year 2029.
• P4 stands for ‘Public-Private-People Partnership’

Key Features

• Affluent individuals willing to contribute to the initiative are designated as ‘Margdarshak’ (mentors), while underprivileged beneficiaries are identified as ‘Bangaru Kutumbam’ (golden families).
• The initiative is unique as it provides an institutional platform for direct interaction between the Margdarshaks and golden families.
• The initiative encourages the golden families to provide financial assistance, mentoring and overall development support.
• The government has identified 30 lakh families through gram sabhas, ensuring targeted assistance.
• The government will act as a facilitator while ensuring real-time tracking of progress through a digital board.